How do your customers take their milk?
Customer preferences vary a lot. Even with simple stuff like milk:
- Those with allergies want to avoid lactose
- Vegans want to avoid moo's and baah's
- Coffee and tea drinkers often want serving-size portions
- Babies only drink breastmilk and formula
- Some want skimmed, extra fat, or kefir
- Others want to buy milk to produce something new, like cheese or baked goods
The label "milk" does not cut it for any of these customers! They all have specific requirements, and mental boxes to tick before buying.
Add in the complexity of end-users not always making purchases, and you have a lot of factors you need to tailor your messaging based on.
Here's a trick you can use to make sure you are on-point:
Product Name - The X for X that X because of X 🛒
Here's an example generated by AI that uses this formula:
Organic Whole Milk - The rich and creamy milk for those who prefer extra fat that's sourced from pasture-raised cows because it's organic 🥛
Meet the inspiration behind this issue:
