Careful what you measure

We all want to know how we're doing up against our goals, but focusing on the right metrics is key.

Marketing success is not measured by the number of Campaigns completed.

Sales success is not measured by the number of Leads that are followed up.

Customer Service success is not measured based on the number of Tickets responded to.

Don't focus on how much you're doing, focus on how well it's going.

The questions you should be asking:

• Are Marketing campaigns generating demand or helping close deals?
• Which sources or areas bring in the best Leads / the most business, and how much revenue are these generating?
• How fast are we helping Customers resolve reported issues?

Sure, there's value in having an overview of what's being done, but it's more important to know whether it's working.