So you have Product-Market Fit, now what?

Reading John McTigue's post about various stages of Product-Market Fit, inspired me.

Here's what to do right after it "clicks":

Once your customers "get it", it's time to get your product into the hands of more users.

You've confirmed through iterative product testing with multiple customer types, that there is a need for your product. Based on this you know which customer type to focus on.

Get to know this customer type at an intimate level.

Find out what common themes there are between the people and businesses that make up this customer type.

Stuff like:

- KPIs / Goals

- Mindset / Knowledge Level

- Industry / Role

- Business Size / Revenue

- Tech Stack / Situation

- Where do they hang out online?

- Where do they hang out offline?

- What alternative solutions have they tried or still use?

Once you know this in addition to what you already knew, you can turn the words of your customers into your positioning.

Start educating and building trust with your ideal customers in the channels they are in.

Once they feel understood, like and trust you, they start getting more interested.

This is where non-cookie cutter positioning (thanks Peep), and true value-based differentiation comes in.

Make the customer the hero. Don't sell at them once they reach out, be like a Doctor, finding the ideal solution.

Once they decide to move forward, the flywheel continues...