Remember to zoom out

There's a lot of buzz online surrounding B2B go-to-market.

But I wish more of it was zoomed out...

Don't get me wrong. I love that it's being talked about so much.

But reading mostly tactical content can keep you caught up in ad-hoc ideas, instead of improving your overall strategy.

Tactics are great, but they're not strategy.

That's what drove me to zoom out on the bigger picture in my content.

Does your feed give you the same impression, or am I wrong on this one?