Approaching Data Privacy as a Lifecycle Strategist

Blanket-approaches to privacy hurt Marketing Teams...

Privacy is not a checkbox you can just tick off and forget about as as a Marketer.

The only "okay" way to do that, would be to follow the strictest interpretation of all existing and future regulations.

It's not only impossible. You would have to kiss all that data (and your frustrated marketers) goodbye 👋

The real way to do it?

Data Protection And Marketing need a close relationship where:

- Both Teams have a common vision, and understand each other and their Roles

- The current and future needs of Marketing are enabled through the lense of current and future limitations

- Customer experience and data quality matter as much as legal requirements

- Both Teams come together to form and adjust custom approaches based on local guidelines

This way you don't lose more data than you have to at any given time.

Sure, it requires effort, but anything else would be giving up or ignoring reality.

#privacy #dataprotection #mops #revops