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Marketing automation is more than just email

Marketing automation is often used as a term for automated email campaigns.

But that's only part of it...

Marketing automation is starting / stopping / pausing / branching and otherwise modifying marketing based on customer data and / or behavior.

Email, paid social, display, popups, website personalization and SMS can all be marketing automation.

It's just a matter of how you use the channel.

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Jamie Larson
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