It's not just between Marketing and Sales

Sure, the relationship between Marketing and Sales is important.

But it's not the only one that counts...

Never forget:

● The hand-off between Sales and Implementation

● The importance of introducing Success early

● Re-involving Marketing based on the way the deal progresses

● The tight integration between Product and Go-to-Market

● Being aligned across teams on a long-term plan for the customer

This list could go on. Instead I'll leave you with this:

Be decisive when it comes to friction and gaps in the customer journey.