Create and capture demand in tandem

You shouldn't create OR capture demand.

You should do both...

Think in terms of pie 🥧

If you only capture demand, you reach at plateau.

When you run out of ready-to-eat pie, growth hits a break.

If you only create demand, you make the pie, but give too much of it away.

You spent all day baking, but only get half a slice.

Competitors are not just competition.

But you should also eat as much pie as you can handle (without puking).

You should also help grow the pie, along with the other providers in your market.

Some pie will go to others, but luckily, there's more than enough for everyone (and we've all learned to share).

#pie #demandgen #cro #revops #growth