Look for compounding

Targeted effort has a way of unlocking compounding results.

If you slowly pour sand from a bucket in one spot, you have a tower.

If you pour it all over the table, you have sand all over.

In the same way, ad-hoc initiatives can keep you from building your sandy tower.

That's why every customer-facing team needs to be aligned.

How do you know if you are set up for compounding growth?

• Your company deeply knows the key customer types

• Marketing and Sales focus on the same customer types

• Marketing carefully take those customer types from awareness to sales-ready

• Sales have a clear idea of how to best help this customer type

• After the deal is closed, all customer-facing teams collaborate to ensure success and grow the Account

Avoid random acts of tactics and get your strategy in place.

Your bottom line will thank you 📈