Building systems around your goals

I want to share regularly on LinkedIn going forward...

So I bought a domain for my new newsletter.

Starting a newsletter helps my LinkedIn goals by ensuring I:

1) Regularly create content

2) Stay on topic / theme

I don't know how many complete websites I've set up for paid and personal projects, but my goal for now is just to get started with sharing regularly.

That's why I don't want to waste time on:

• Playing around with a new CMS
• Coming up with a fancy logo / design
• Integrating forms and email / lead capture tools
• Setting up automated email sequences

I would, however, like to:

• Facilitate discussion, not broadcast (this happens in-feed / in DMs)
• Avoid posting links on LinkedIn that nobody want to click to read
• Give a way to ensure you don't miss a post (I aim to provide value)
• Make sure I get free bonus traffic from Google when I'm already putting effort into creating LinkedIn content

Ghost solves for all of this and more out of the box, with their  simple (but cool) blog + newsletter tool 👻

Sure, there are some limitations, but the simplicity allows me to just get started. I can easily build on / change the setup in the future.

I'm excited to share more content regularly starting next week!

#HelloWorld